Trend Forecasting and the Business of the Future
Peoples & Things
Is There Something Particularly Modern About Trends?
I was a music critic before I went to grad school. My first book was based on my dissertation. So when I was doing music criticism, I got very interested in it because of the sort of role of music critics as cultural intermediaries. And that's kind of how I fell into talking about trend forecasting and learning about it even.
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