How to Automate Your Customer Service

Using softer tools to avoid lengthy customer service interactions, can easily off load a significant percentage of your non product work. If you run a low touch, high margin, straightforward sass business, you might be able to avoid having to deal with customer issues almost entirely by providing a self service help desk. My co founder and i were able to deal with over five thousand active customers without having a customer service agent for years just by having a well organized and searchable knowledge base that integrated into our customer chat solution. And we wouldn't even see these conversations because our customers didn't need our help. They read it and did it by themselves.