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11min chapter
How to Crush Expo West
The Startup CPG Podcast
Maximizing Post-Trade Show Follow-Ups and Engagement
This chapter explores strategies for effective post-trade show communication, including sending samples, setting up meetings, and making memorable interactions with potential buyers. It also discusses utilizing brokers to engage with customers, maintaining a calculated approach, and building lasting relationships within the industry. Tips on networking at Expo West and managing event schedules and eating habits are shared, emphasizing authenticity and presence at the event booth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode