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How Sam Parr Comes Up With $10,000,000 Dollar Business Ideas

Marketing Against The Grain

CHAPTER

Cultivating Risk and Innovation

This chapter discusses the vital role of creating a risk-taking environment in the workplace to inspire creativity and innovation among employees. By highlighting the fears that hinder idea generation, the conversation promotes celebrating all attempts at innovation while blending traditional marketing techniques with modern approaches. Additionally, it provides resources for understanding market trends and encourages proactive engagement with innovative ideas.

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