The Importance of Trust in Data Collection

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Timothy Stanley: If you don't trust a company then I'm not going to give you the data or I'm going to make up the data. He says if we decide that there is a legitimate purpose and we can legitimately maintain trust and start collecting it will now start collecting it. "I really believe if we go back to kind of this idea of relationships and building trust that you start small"

Are you already inwardly groaning a little bit because our latest episode is all about privacy? Yeah. We know. We've been tracking your emotions, along with your first name, your last name, your birthdate, your government ID number, and your household income for the past ten years. Actually, we just bought that last one (but good for you on the career growth front!). Okay. You know we're just joshing you (which makes sense, since producer Josh Crowhurst stepped in as a guest co-host on this episode), and you know that because you trust us! And THAT'S quite the rambling setup for our discussion with Jodi Daniels, the founder and CEO of Red Clover Advisors and co-author of Data Reimagined: Building Trust One Byte at a Time. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.