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The BRUTAL TRUTH about being a YouTuber

The Punk Rock MBA

CHAPTER

Empowering Creativity in Digital Content

This chapter explores the intricacies of managing a creative team while producing content for YouTube channels, highlighting the significance of trust and collaboration. The speaker shares personal insights on transitioning to outsourcing editing tasks to enhance productivity and emphasizes the value of long-form content over short clips. Additionally, the discussion addresses the challenges of balancing personal creativity with audience expectations, underscoring the importance of understanding viewer engagement for successful content creation.

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