Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Build a Relationship With Your Customers

The concept of old game versus new game is interesting because it's the current problems, as you mentioned. It goes one step beyond, which is the people are being forced almost to play this old game and they are desperately want to do something else,. And you're there to help them. The thing that I have, and again, maybe this is why I kind of shied away from it: I don't like to necessarily pin the blame on an enemy.

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