
James DeJulio, Tongal // Future of Hollywood & Advertising, Impact of AI on Creative Work & Who Wins The Streaming Wars?
Creator Lab - interviews with entrepreneurs and startup founders
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The First Wave of Growth
In 2010, YouTube launched at South by Southwest. From that moment to 2000, basically zero to 2012, you know, probably doing about $4 million run rate by the end of 2012. There was like a wave of growth which took us to some meaningful scale. Then it was pretty flat for a while while we figured it out. And then so in 2020, 18, 2019 started to transition the revenue model.
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