In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape.

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.

Today we discussed:

• [01:02] Who is Nick Bennett?
• [01:40] Defining Influencer Marketing in B2B vs B2C
• [03:51] Best Practices for B2B Marketing and Influencer Integration
• [06:48] Challenges and Misconceptions in B2B Influencer Marketing
• [08:48] Successful Product Launch with Influencer Program
• [11:34] Effectiveness and Authenticity in Influencer Partnerships
• [15:23] Navigating Global Influencer Marketing
• [18:47] Niche Focus and Controversial Content for Engagement

More About Nick Bennett

• Nick Bennett's website - http://www.tackgtm.com
• Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/

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