The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

310: Referral Process Makeover - More Referrals with One Simple Twist with Guest Adam Chapman

The Efficient Advisor: Tactical Business Advice for Financial Planners

00:00

When making it fancy broke the process

Adam recounts over-branding the kit; COIs noticed the firm behind the card, which reduced authenticity and effectiveness.

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