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The Brandtech Group: the masters of modern marketing

Invest in Progress

CHAPTER

Exploring the Impact of Metaverse on Marketing and Communication

This chapter explores the concept of the metaverse and its impact on marketing and communication, focusing on user engagement through platforms like Roblox. It discusses successful campaigns utilizing the metaverse for storytelling and education, showcasing the evolving influence of gaming platforms and the metaverse's emergence as a key vertical segment.

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