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Service-Based Business | Ep 344
The Game w/ Alex Hormozi
The Advantage of Licensing
The advantage of licensing is that it doesn't cost you any money. It's very high cash flow throughout the process, and you can petty much make money day one. If we know beyond a shadow of a doubt that when we enter a market, n freqent murder it, and it costs us not a lot of money to open it, then we're goin to own the whole thing privately. And if it costs no money, right? Let's say it's a more offer based business, like gimoge, for example. Number four, software. There 's gong to consider yo a normal service that just has some ta element to it, a right? And
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