Can bootstrapped founders really invent a new category with AI or is it a trap?
In this solo episode, Rob Walling answers a fresh batch of listener questions covering SaaS marketing, global expansion, and strategic positioning. He shares advice on whether inventing a new product category is ever worth it and the nuances of updating your positioning after launch.
Want to get your question answered? Drop it here.
Topics we cover:
- (2:53) – Vertical vs. horizontal vs. orthogonal positioning as a bootstrapper
- (12:37) – Is AI making it easier to create a new category?
- (21:19) – How to break through mental blocks and actually launch
- (28:36) – Local vs. global marketing for SaaS
- (33:01) – Self-driving cars: Rob’s past prediction and what reverse statistics can teach founders
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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