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David Baszucki (Roblox) - When the Platform is Your Product

Entrepreneurial Thought Leaders (ETL)

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How to Manage the Community on Roblox

The question is, if you give developers the freedom to monetize however they will in game, what's to prevent the whole platform from collapsing really? It's very early on, we stumbled on the notion that we really need discovery to be algorithmic and dynamic. And by sorting based on what's the most popular, first and foremost, we had this amazing free market feedback loop. Developers knew it was touching a hot rail the second they over-monetized,. Their game would get a little less fun, they drift down the rankings; all of a sudden the system works.

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