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TaskRabbit: Leah Solivan
How I Built This with Guy Raz
How to Attract More Users?
The company was losing money, but it had to attract users. It tried a lot of what i would call gerilla marketing techniques. One of my actual favorite sort of stunts we did in boston was to a do a marketing a po am during the boston marathon. And we actually hired runners, errand runners, to run portions of the marathon,. But, ye, i mean, we just it was boots on the ground, knocking on doors, you know, cold talking to these business owners about the service.
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