4min chapter

Future of Fitness cover image

Michael Chapp - Oura Ring: Better Tech, Better Sleep, Better Health

Future of Fitness

CHAPTER

The Differentiator Between Aura and Junk Drawer

Aura was born at a time when most were risk wearables, right? So it would have been really easy to just say, hey, let's go create another risk wearable. But Aura looked at it and going, okay, well, the quality of the signal wasn't quite what we needed in terms of the grade there. And so that unlocked an amazing signal quality for us to now go through and say, look, we can expand a lot more.

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