Intro

This chapter explores the role of performance pay in boosting team motivation and enhancing customer satisfaction. It highlights the importance of aligning team incentives with customer retention strategies to foster strong relationships and drive business success.

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Episode notes

#421 What if scaling your business didn’t require a marketing degree — just the right systems and mindset? In this episode, host Brien Gearin chats with Phil Risher, founder of Phlash Consulting, about how he built a multi-million dollar consulting company from the ground up — without a traditional marketing background. Phil shares his unconventional journey from working at Enterprise Rent-A-Car to living in a school bus, to eventually helping home service businesses scale fast with a unique blend of consulting, content marketing, and strategic partnerships. You'll hear how he transitioned from solopreneur to building a high-performance team, productized his services, and structured his business to run without him in the day-to-day. If you're a service-based entrepreneur looking to grow and systematize your business, this episode is packed with practical strategies and inspiration!

What we discuss with Phil:

+ From school bus living to CEO

+ Scaling home service businesses

+ Productizing a service business

+ Hiring without agency experience

+ Building referral partnerships

+ Managing consultants with performance pay

+ Leveraging CRMs like Jobber

+ Tracking return on ad spend

+ Growing through content marketing

+ Structuring a business for time freedom

Thank you, Phil!