Milly Botes on How Acast is Powering the Business Side of Podcasting
Marketecture: Get Smart. Fast.
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Simplifying Sponsorships: Building a Collaborative Marketplace for Podcasters
This chapter explores the intricate dynamics of podcast sponsorships, focusing on the challenges and breakthroughs of the host-read model. It highlights how a sales organization and a self-service ad platform improve transparency and efficiency in connecting advertisers with creators.
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