The Importance of a Playbook

I think it's also super important what you mentioned between the lines that a playbook is not a must do. It's an if you want to, you can do when we look at, for example, the marketing campaign,. I remember there was this great sense of excitement and joy as people shared their playbooks with each other. And so making sure that those structures are in place to enable that to happen would also mean that people are naturally then incentivized to keep doing it"

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