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#1121 Mike Salguero | The Founder Who Bootstrapped To $500 Million In Revenue

The Pomp Podcast

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How Do You Fund a Kickstarter Campaign?

A lot of people start thinking, well, I need to raise money to fund inventory. And so we you have to have like a plan of what you're going to do with Kickstarter. So for us, it was like, first of all, I want to be able to ship out these boxes immediately. We had this big aha moment where we had reached out to anybody on Twitter who had mentioned grass fed before being like, Hey, we're launching this company. Could you give us some press when we do?

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