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Randy Fertel, "Winging It: Improv’s Power & Peril in the Time of AI & Trump" (Spring, 2024)

New Books in Sociology

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The Art of Advertising: Contrasts and Creativity

This chapter examines the divergent advertising tactics of Calvin Klein and Levi Strauss, highlighting their effects on sales and brand identity. It also explores the role of improvisation and the trickster archetype in both marketing and political discourse, revealing how creativity can capture consumer attention.

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