I Don't Create Logos Ever

I don't create logos ever. It's just a pain of painful process of putting those four logos in a single sheet of paper and trying to sell it. That's impossible. So I've, and that was strategically used even early on is never using the word logo and focusing more on a brand. Because with brand, we're talking logo, the whole package,. You know, how does this all resonate and what does it mean for your, for your customers and stuff.