14min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Ultimate Hiring Playbook: Five Questions to Ask Every New Hire | What Makes Truly Great Leaders and How They Give Feedback | Do VCs Really Add Value; Lessons from Hard Fundraises with Matteo Franceschetti, Co-Founder @ Eight Sleep

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Balancing Aspiration and Accessibility

In this chapter, they discuss the challenge of positioning a brand to be both aspirational and accessible. They explore the use of images for aspirational appeal, while emphasizing the importance of simplicity in messaging. They also touch upon the issue of mistaken cliché thinking due to a lack of development and supporting data.

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