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Jouk Pleiter, CEO of Backbase – Bootstrapping to €2.5 Billion, Scaling Worldwide, Simplifying Banking Technology

Fintech Leaders

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Navigating the Banking Landscape

This chapter explores a technology company's strategic pivot from serving diverse industries to focusing on the banking sector, driven by the need for integrated customer experiences. It discusses the evolution of banking technology, the challenges of legacy systems, and the importance of partnerships for successful international expansion. The narrative highlights critical insights on organizational change, leadership evolution, and maintaining a strong company culture amid growth.

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