Shifting Sands: The Secret Lair Distribution Model

This chapter delves into the recent changes in Secret Lair's distribution strategy, moving to limited print runs and resulting in rapid sellouts and increased scalping. It draws parallels between sneaker culture and the collectible card market, exploring the emotional implications of scarcity and the potential risks associated with these new approaches.

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Hindsight is a 20/20 with Flying and Indestructible, so it’s time to look back at 2024 and all of the controversies, changes, events, and of course, cards from the last 365 days. From unprecedented bans that shook up the Commander world forever, to design choices that may have shifted the fabric of the game, plus the rise of Universes Beyond, and even a little bit of art theft thrown in for flavor, we’ve got a lot to talk about.

This episode Jimmy, JLK, and Rachel discuss everything that made this last year unique. We cover the highs and the lows, discussing where Magic has been, where it stands now, and of course, what they hope the future holds for the game we all love. It’s gonna be a big one, so let’s jump in!

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Relevant Links:

We Rank Every Precon from 2024 | The Command Zone 645:

https://youtu.be/CtzeJSx0Vk0

The Best Cards of 2024 | The Command Zone 647:

https://youtu.be/c6NFHG3Xk-w

We Rank Every Set from 2024 | The Command Zone 648:

https://youtu.be/peTijsKyeG0

What Are Play Boosters?:

https://tinyurl.com/play-boosters

Changes to Magic Product Languages in 2024:

https://tinyurl.com/product-lang