The Importance of Identity Crisis

I had a full blown identity crisis, like a real identity crisis where I could not look in the mirror for two years. Swelling can come from sleeping wrong on your pillow. It can come from too much wine. You can just wake up and have a puffy face. And so to be able to create this product line, where I know it's a simple tool you can use every morning and it's like it works is really, really liberating.

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