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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74

Matt Kelly | The Midnight Pod

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How to Be a Successful Digital Creator

I think obviously one of the biggest brands we've developed that's done commercially well as a whole is Shreddy. And again, it worked out for years in Natasha Ocean, she's a YouTuber. We have so many businesses, probably between like 500,000 a year up to like three, four million, you know, and in there, then some are like spiking higher. But yeah, so I think some things work, some things do. When you're making enough cash, it's, you're okay with it. Yeah, marginal utility just goes down. The amount of products that they haven't come to market because of that stuff,. It's just like,

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