House Is Like a Charmer Brand for E Commerce

house has charmer brands on as kind of like their internal button pushers for e commerce. A brand that wasa, you know, doing about five million dollars in revenue a year, or just a tad under and they're having a tough time fund raising. I also think 90 % of direct consumer alcohol companies wouldn't exist to day if house wasn't there. And so even though i won't have any financial stake in this business, i still want to see this business succeed.

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