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#350 - Inside Night Ventures: The Fund Behind Internet’s Top 1% Creators (Mr Beast, Kai Cenat, Hasan Piker)

DTC POD: How The Best Brands Are Built

CHAPTER

The Future of Creator Commerce

This chapter explores the transformative effects of technology and AI on creator commerce, emphasizing the changing roles in marketing and media management. It delves into TikTok's influence on commerce through live shopping and its potential longevity in the market. The conversation underscores the importance of audience engagement for content creators and highlights innovative monetization strategies, including the use of 'dark data' by firms like Trovio.

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