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Age of Spectacle

People vs Algorithms

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Controversies in Advertising and Cultural Reflection

This chapter explores the contentious landscape of advertising, using Jaguar's rebranding at Art Basel as a pivotal example. It critiques how marketing messages often diverge from public sentiment and highlights the broader societal implications of branding decisions. Additionally, the discussion delves into cultural dynamics surrounding contemporary art and technology, revealing tensions between traditional and modern perspectives in the current socio-political climate.

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