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Bram Cohen, Founder of BitTorrent and Chia: Decentralization, Data Science & Blockchain

"World of DaaS"

CHAPTER

Data Points and Social Media Optimization

In this chapter, the importance of data points in different media formats and how social media ads can be optimized is discussed. The factors involved in showing ads that are of high interest to users and the challenges platforms face in attracting good advertisers are explored. An eBay experiment and Tesla's marketing strategy are also mentioned.

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