3min chapter

Startup Savant cover image

Why Resilience is Crucial to a Startup's Success: Ksenia Yudina of UNest

Startup Savant

CHAPTER

FinTech Is a Difficult Industry to Disrupt, Right?

UNAST is an entity that's regulated by SEC and by FINRA, right? We are financial advisor and we are the broker dealer. To become a broker dealer, it took us 10 months and over 300,000 to get to that setup. When we started with 529s, we met so much resistance from the industry. They were not ready for it. The first year was very challenging. And we had to change our back end like 204 times actually, just to find the right partner.

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