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Amazon Web Services
Acquired
Is There a Tailwind for Microsoft?
Amazon.com took 13 years to offload off of Oracle onto AWS. If that's not switching costs in this industry, I don't know what is branding is very clear. By being the leader at this point, they're just winning. You know, probably with Microsoft and Google, you can feel more safe but for the longest time, their strategies were all over the place.
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