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Lululemon Athletica: Chip Wilson (2018)
How I Built This with Guy Raz
How Did You Create a Branding Niche?
I'm ama, as you know, a man like you, and you you're selling a product, primarily to women. How did you do it? Did you sort of step back and and have other women kind of sell the product for you? Yei mean, i had really decided that i only wanted to work with people i loved to work with. And so i was really determined to develop people, to train them, to menter them, and then get out of the way. That's how i's able to make more cash, exactly.
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