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Into It: The Business of Beyoncé

Switched on Pop

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How Much Did Biance's Surprise Album Drop Change the Industry?

I told my team i wantd to shoot a vilio for every song and put them all out at the same time. Everyone thought i was crazy, but we're actually doing it. To make a bido for every single song, and i'm going to put it all out in the same day. I felt like, i don't want anybody to give the message when my record is coming out. I just want this to come out when it's ready. And from me to my fans. But some people, though, some artists, some label executives, still didn't want to believe i think some people wanted to think, oh, well, it can be different for biance

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