Is Customer Success Really a Business Metric?

Ray Ray: A lot of companies that don't have that skill they look at marketing to sort of like lead gen or you know short term stuff and don't think about the upstream. retention is really a business metric not a customer success metric it's impacted by sales and product and marketing and customer success etc. He says if an executive team decides we're going to require this type of customer then  you got to go at the marketing level and decide what what investments are we going to make in order to get that type of customer. The real answer is that if the marketing leadership is weak the story should not be We're going to take a sales leader and to make up for a weak