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How Allbirds made the first zero carbon shoe

Business Is Boring

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The Balance Between Short-Term Thinking and Long-Term Vision

Seven years since we founded all the seven years into a hundred plus year journey to build a brand that really shifts a category towards sustainable and natural materials. We've got a long way to go to prove that, but again, from my sporting days, pressure is a privilege. This was started as a Kickstarter campaign. It was an idea that no one believed in for a long time,. Now a company with north of a thousand employees and a global platform - there's a lot to be proud of.

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