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Kendall Haven on Story Proof: The Science Behind the Startling Power of Story

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You Don't Want to Pay Someone's Taxes, Do You?

"Change the goal of the main character you talk about," he says. "You don't want to pay someone else's taxes, do you?" He then reframed the story so that it originallywrent be about himself as the main character and his lack of technology is the big problem he had to solve. By reframing the story, he took him out of the store at that part of the story and put a cheater in as the antagonist,. The bad guy who was going to make honest citizens pay more in their stories. That's where stories really have had this amazing power. They take facts and create context for those facts. That creates meaning."

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