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James Reinhart (thredUp) - Scaling Sustainable Fashion

Entrepreneurial Thought Leaders (ETL)

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How Did You Adapt to the Pandemic?

How did you keep your customers engaged and comfortable with buying second hand clothes when fears of viruses and transmission were so prevalent? Ya, great question. I think once we had reliable datarout how i transmitted, it was pretty easy to communicate on t customers. Did you also suffer from a drop in demand? Because i imagine the main reason why people are buying clothes is to shot off in social social. So instead of buying shoes and dresses for ing out right there, buying lounge warend shorts. Ah, we never sold more shorts, you know? Tha, we did in the first few months e pandemic.

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