Cameron Hanes - Keep Hammering Collective cover image

KHC 141 - Brian Deegan

Cameron Hanes - Keep Hammering Collective

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Mindsets and Evolutions in Action Sports

This chapter explores the contrasting mindsets of action sports athletes, focusing on their ambitions and the transition from freestyle motocross to car racing. It highlights the cultural influence of events like the X Games and the impact of corporate sponsorships on the athletes' careers and identities. Additionally, it delves into the dynamics of sponsorship relationships and the importance of authenticity in navigating the sports industry's evolving landscape.

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