2min chapter

Fidelity Answers: The Investment Podcast cover image

The Investor's Guide to China: China Consumer (#22)

Fidelity Answers: The Investment Podcast

CHAPTER

The Importance of Brand Equity in China

I see it more as an opportunity than something to worry about because consumer segment in China is actually very complicated. It's a big populated country with huge divergence in the income level and also experience level of these consumers. So even a middle class consumer, very typical middle class consumer can make decisions on his or her spending on different standards. In terms of this, you know, that be cautious economic outlook and weaker sentiment around income expectation and employment outlook, I think people are making very smart decisions.

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