Organic Growth - I Love It

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I like to think about organic growth really as what's sustainable and unpaid in terms of non-adbased, right? That's kind of just how I delineate it. What I love about organic growth is that it touches so many different areas. It's the heartbeat of an omni-channel or a robust marketing strategy. And that excites me and I also know the value of it, right? Because like you're not, you can own pieces of it instead of being dependent on algorithms or search terms or ad rates."

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?

Find out what KT McBratney knows in this episode from the archives.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

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Timestamps:

00:00 Intro

02:08 The Spider Web of Organic Growth

16:27 How Marketing Has Been Democratized

19:42 The Need to Talk With People, Not At Them

20:10 Why It’s Time to Break Out of Our Boxes