Product Growth Podcast cover image

How to Build Things Faster as a Product Team | Maria Cuasay, Director of Product Growth @ Ancestry

Product Growth Podcast

CHAPTER

The Evolution of Referral Programs

This chapter explores the changing dynamics of referral programs in B2C companies, highlighting a decline in financial incentives and overall engagement. It discusses the importance of visibility, key metrics, and the balance between altruistic and transactional referrals in optimizing customer acquisition strategies.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner