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8min chapter
How to Build Things Faster as a Product Team | Maria Cuasay, Director of Product Growth @ Ancestry
Product Growth Podcast
The Evolution of Referral Programs
This chapter explores the changing dynamics of referral programs in B2C companies, highlighting a decline in financial incentives and overall engagement. It discusses the importance of visibility, key metrics, and the balance between altruistic and transactional referrals in optimizing customer acquisition strategies.
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