Vanity Metrics
Keys To The Shop : Equipping Coffee Shop Leaders
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The Backbone of Your Coffee Shop Is Your Community
"We tend to in pursuit of vanity, let die and let atrophy those things that are contributing," she says. "As you pursue those things, nuance starts to take a backseat" Coffee shops should be focused on bringing more people into their stores, he adds. But they can't lose their identity as a business if they're just trying to please everyone all the time.
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