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Tell Better Stories - Win More Sales - John Livesay Ep 329
Incredible Life Creator with Dr. Kimberley Linert
What's Your Story of Origin?
I think there's three big stories that everyone should have in their toolbox. The first one is your own story of origin. People love a story about a company. And then as you mentioned in my introduction, it's really taking testimonials and case studies and turning those into stories that people can remember...and want to go on the journey with you.
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