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#1164 Richard Ryan | Founder of Black Rifle Coffee on Product vs Distribution, Social Media Influencers, Blockchain & Web3
The Pomp Podcast
The Challenges of Running a CPG Company
In our first year, I did 350 million views on my content promoting the brand. And that's through Verizon. We'd have to lean on third parties to help us scale our roast to be able to meet the demand. So we ultimately reinvested into a roasting facility in Nashville, Manchester, Tennessee. That allowed us to turn the dial and increase our profit margins.
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