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Why Brand is the Biggest Risk in Investing (on Don’t Be Sour) Pt. 1 - Feb. ‘23 | Ep 540

The Game with Alex Hormozi

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Shark Tank and the Acquisition

Alex Castellanos: People undervalue valuing or overvaluing their company. He says the biggest misconception people have with value is that it's worth a whole lot of money. When someone buys a company, they're buying a percentage of future profits, he says.Castellanos: You want to find a strategic buyer if you can, but those deals take longer than financial buyers.

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