The Importance of Listening to Your Audience

I think about it in terms of like the word diet, right? Like I've been working in media for like 22, 23 years. And way back in the day, we used to always use the term diet. The thought process then behind like starting a diet was that you did it for the sole purpose of being skinny. Nowadays, we've kind of switched to the mentality of wellness and anti-aging. But it's with the purpose of longevity, it's to feel better, to have more energy. It's not coming from this place of fear. Well, you are trying to change if you're trying to sort out your wrinkles and dark spots.