3min chapter

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Is Google Analytics 4 a middle finger to SMBs?

Above Board

CHAPTER

Goggle Analytics

Google has not had a good time with analytics lately, especially around all the privacy lost stuff. And it feels like they're purposely not wanting to deal with small, medium businesses,. bootsdroppers, marketers, small agencies and that kind of thing. There's been speculation around that d and whether yet goggle just doesn't care about s an b any more. They just ther goingto think the money is with the enterprise. And ye, r having to do with all these legal headaches. It ust absolutely remarkable. I'm thinking myself, it's 20 22. You should have stopped that years ago. But then they've got things like dealing with eu Law. Beuse her

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