Product Development - What's Your Return on Investment?

"It's almost like process r oy. So what's my return on investment as i move through this process if i put all this effort up front and go very high fy, very quickly?" "If we can achieve it with a low effort, then i don't think a designer would be necesarily wedded to a certain direction," he says. 'You can actually have whole lot of effort that goes into something lofi'...